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August 25, 2006, Newsletter Issue #29: Donation Solicitation
1
Tip of the Week
Since fundraising is crucial to the success of a non profit, you need to have a systemized approach to your solicitation campaigns. By using fund accounting software you will be able to track:
• Solicitations Sent Out • Rate and level of responses from the solicitation • Track your fundraising campaign success whether mail, phone or fundraising event • Assess the cost of the funds raised by measuring the rate of campaign expenditure against the return of donations
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